November 9, 2023

Empower Up: A Comprehensive Platform for Games Companies to Improve Equality, Diversity & Inclusion

Thando Dlamini
Written byThando DlaminiWriter

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Empower Up: A Comprehensive Platform for Games Companies to Improve Equality, Diversity & Inclusion

Amiqus, an award-winning specialist games recruitment agency, and Ukie's #RaiseTheGame initiative have joined forces to launch Empower Up. This comprehensive platform is designed to equip games companies of all sizes with the knowledge, frameworks, guidance, and resources they need to establish, improve, or grow their Equality, Diversity & Inclusion (EDI) policies, practices, and processes.

Supporting Games Companies on Their EDI Journey

Empower Up is suitable for all games companies, regardless of where they are on their EDI journey. The platform offers an introductory section that provides an overview of EDI and its importance. It also covers different diversity characteristics and under-represented groups, offering specific advice and guidance for each.

At the core of Empower Up is a practical Health Check tool that allows games companies to benchmark their progress on their EDI journey. Based on the results, the platform directs companies and individuals to specific areas where they can find relevant advice and actionable steps to move forward.

A Comprehensive Guide to EDI

The EDI Journey section of Empower Up provides comprehensive information and guidance on various areas, including:

  • Getting Started
  • Your Workplace Culture
  • Recruitment & Hiring
  • Staff Development & Retention
  • Marketing & Communications
  • Accessibility & Representation
  • Activities & Outreach
  • Legal Requirements

Resources and Support

Empower Up also offers a Resources section that features inspirational case studies from studios already excelling in EDI, a directory of EDI organizations and initiatives, and a glossary of terms. The platform will also provide regular updates on news and events.

Become an Empower Up Member

Studios and individuals are encouraged to sign up as Empower Up Members to gain additional benefits, including:

  • Taking the Health Check and saving results to monitor progress
  • Access to informative case studies from other games businesses and organizations
  • Bookmarking articles in a personal Reading List
  • Downloadable resources, such as document and policy templates
  • Receiving a monthly newsletter
  • VIP invitations to Empower Up events

A Not-for-Profit Initiative

Empower Up is a not-for-profit, industry-led platform developed by Amiqus and #RaiseTheGame. It aims to support games companies in the UK in their efforts to improve EDI.


Liz Prince, Business Manager at Amiqus, expressed the motivation behind Empower Up, stating that many studios and employees recognize the importance of creating inclusive and welcoming organizations but often struggle to know where to start. Empower Up was created to address this need by providing a centralized platform for actionable steps in the area of EDI.

Dom Shaw, the Equality, Diversity & Inclusion Coordinator for Ukie and manager of #RaiseTheGame, commended the launch of Empower Up and emphasized the importance of diversity and inclusivity in the games industry. He highlighted that Empower Up exists to empower organizations and individuals in the UK games industry to enhance their EDI knowledge and practices through measurable and actionable steps.

In conclusion, Empower Up is a valuable platform that offers games companies the tools and resources they need to improve their Equality, Diversity & Inclusion efforts. By signing up as Empower Up Members, studios and individuals can access a wealth of information, case studies, and support to drive positive change in the industry.

About the author
Thando Dlamini
Thando Dlamini

Thando Dlamini, a vivacious 22-year-old from South Africa, seamlessly blends her love for the vibrant world of online casinos with her meticulous localization skills, making the digital gaming experience truly South African.

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